Mobile apps are playing an increasingly important role in organizations of all types for both public-facing and employee-facing functions. For many organizations there is a rapidly increasing shift of resources from traditional media to digital media including a strong focus on mobile. This reflects the changing way people access information and services – moving from desktop to mobile devices. This also reflects the values that mobile apps bring to organizations in terms of increasing engagement, improving workflow efficiencies and reducing costs.
Organizations planning to add mobile app solutions to their business are faced with the decision of whether to:
- Build and maintain the mobile app in-house, or
- Use a Mobile Apps as a Service (MAaaS) solution
Building mobile applications entails significant and ongoing costs and requires taking on and maintaining software development resources either in-house or outsourced.
Mobile applications development and support is complex, spanning software for different mobile platforms such as Android, iOS, Windows Phone and Mobile Web. This complexity often extends to include server-side components to support mobile applications dynamic content distribution and interactivity.
Mobile application development and lifecycle management can be very costly. According to industry reports, more than 50% of businesses put the estimated cost for a single mobile application to be $50,000, approximately 25% of businesses put the average cost of development at $100,000 or greater per mobile application, and 82% report that their mobile applications are updated or enhanced at a minimum of every six months .
Software as a Service
Mobile application development and lifecycle management costs can be avoided by organizations whose needs can be met instead with Mobile Apps as a Service (MAaaS) offerings. MAaaS solutions are appropriate for an increasingly large range of functions.
How Does MAaaS Work?
Typically an organization will select from building block capabilities that are available on the MAaaS platform. An organization may also select from a pre-made set of feature modules tailored to the needed function. Once selected, the organization provides content and branding to the MAaaS provider. The MAaaS provider will then configure, deploy and lifecycle manage the mobile application.
MAaaS costs are typically just a fraction of the cost of a comparable in-house mobile application development.
Purple Forge has pre-packaged and customized solutions available for a wide range of applications, including: marketing, retail, tourism, museums, stadiums and arenas, property owners, not for profit, healthcare, associations, events, unions and government.
Since 2009, Purple Forge has successfully deployed hundreds of applications with customers worldwide.
The Purple Forge team will provide advice on:
- Application strategy
- Theming customization
- Content organization
- Mobile application marketing best practices
App deployment, including submission to Google Play and Apple iTunes, will be handled by the Purple Forge team.
Technical support will be available by eMail and phone.