Associations and mobile apps – build or buy?
Associations can buy an off-the-shelf product, hire a development company, or develop an app in house.
Hiring a development company and developing an in house app requires the ability to develop functional and technical specifications, and manage technology development. Many associations will not have staff with this capability in house.
Further, to do the app coding and testing in house in requires having and maintaining an internal mobile app development team.
Only very large associations will have the resources to oversee a development company, or take on the substantial task to develop and maintain an app with in house staff.
Most associations will find they can meet most, if not all functional needs, through off-the-shelf and modular products such as are available from Purple Forge.