Best practices for describe “What’s New” in your app when you resubmit

When you submit a new version of your app to the app stores you can let your users know about what’s has changed in the new version.  There are a wide range of reasons for submitting a new version of your app, including: new features,  new content, support for a new OS version, support for new device models/types, bug fixes, performance improvement, UI changes, removing or changing a feature.

When you submit the new app version you have the ability to add text that will appear in the app store “What’s new in this version?” section for your app.

Some examples of typical “What’s new in this version?” reasons for general app improvements:

  • Compatibility improvement updates for <OS version> / <device model>
  • Bug fixes
  • Performance improvements
  • Stability improvements
  • Updated for <OS version> compatibility
  • Improved support for <device model>

For issues which are impacting a large percentage of your app users, it may be appropriate to describe specific general app improvements which have been made, e.g.:

  • Fixed crash that occurs when trying to access <feature> on devices running iOS8