What are mobile app “landing pages”?

“Landing pages” are a single webpage that provides information on where to download the app from.  The benefit of having a single landing page is that it makes it easy to co-ordinate the marketing efforts of multiple groups involved in raising awareness of your mobile app to drive downloads.

Purple Forge offers a landing page as part of our mobile solution to help our customers drive adoption.  

The standard landing page is as shown below (e.g. http://getmyapp.me/GalvestonVotes/):

getmyapp.meGalvestonVotes2

More involved landing pages which are closer to a microsite supporting content updating are available as well (e.g. http://discover-ottawa.com), e.g.:

discoverottawa

 

For customers who wish to create their own microsites and are looking for a professional themes they can use “out of the box”, please visit Themeforest.