What retail activities do Canadians use smartphone applications for?

Based on comScore’s “2014 Canada Digital Future in Focus” report, Canadians are using smartphone applications for the following retail activities:

  • Made shopping lists
  • Found store location
  • Found coupons/deals
  • Purchased goods/services
  • Checked product availability
  • Compared product prices
  • Researched product features

For more information on Purple Forge experiences in what retail app users value, please see our St Laurent Centre Case Study.