Mobile App Solutions and MAaaS Terminology Definitions

Mobile Apps as a Service (MAaaS): Mobile apps delivered using a cloud-based Software as a Service (SaaS) model, providing End to End mobile application development, configuration, and lifecycle management services.

Vertical Solution:  a set of template features specified in the context of users which is based upon generic re-usable building-block capabilities offered by MAaaS.

Mobile Venue Solution (MVS): a vertical solution for retail malls, theme parks, zoos, museums, events, stadiums, areas, airports, etc.

Mobile Government Solution (MGS): a vertical solution for municipal, provincial, federal, county, state, and non-government organizations

Mobile Associations Solution (MAS): a vertical solution for associations, unions, membership-based organizations.

Mobile Healthcare Solution (MHS): a vertical solution for healthcare organizations such as hospitals, private clinics, public clinics, public healthcare organizations, pharmaceutical companies

Mobile Marketing Solution (MMS): a vertical solution for marketing organizations engaged in marketing for brand, and product/services marketing for B2C, B2B

Mobile Workforce Solution (MWS): a vertical solution for enterprise organizations to support internal workforce communications and workflow management.

Mobile Application Management (MAM): a product that allows organizations to manage multiple internal mobile app distribution to authorized staff. MAaaS is compatible with MAM products.

Mobile Application Development Platform (MADP): is a type of software that allows a business to rapidly build, test and perhaps deploy mobile apps for smartphone or tablets. The MAaaS platform may be licensed to customers who may use it as an MADP.

Content Management System (CMS): is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. MAaaS has a CMS capability optimized for multi-users, multi-organization, multi-device, multi-language, multi-version mobile applications management.

Cloud: Off-site hosting and Cloud computing platforms.

Location Based Services: Services that use location data to control features. LBS include services to identify a location of a person or object, such as discovering the nearest banking cash machine (a.k.a. ATM) or the whereabouts of a friend or employee. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location.

Passbook: Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, ‘generic’ cards and other forms of mobile transactions.

Push Notifications: Push notifications are a technique used by apps to alert smartphone owners to content updates, messages, and other events within an app that users may want to be aware of.  Push notifications are only available once you install an app that uses them.  Users can turn push notifications on or off for the app. When an event occurs that causes a given app to generate a notification, the notification is displayed to the user using pop-up or notification alerts.  Push notifications may be manually generated by the customer using the MAaaS CMS interface, and also may be automatically generated by some MAaaS features when enabled by the customer.

Local Notifications: Leveraging location based services, Local Notifications pushes various information out to the client(s) being located in Geo Fence(s) that have been pre-determined. An added control of delivery can be done by time of day.  Local Notifications pushes can include text, URLs, images, and redirects to an application.

Geo-fence, Geo-fencing (geofencing): is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barrier. Geo-fencing allow an administrator to set up triggers so when a device enters (or exits) the boundaries defined by the administrator, content is sent to the device.

Business Intelligence: In the context of MAaaS, Business Intelligence (BI) refers to information collected on mobile application use, mobile application user intents, interests and demographics. Different data collection and reports are available based upon the service package and mobile application platforms.

mCommerce: The phrase mobile commerce was originally coined in 1997 to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” Mobile Commerce is generally viewed as meaning “a retail outlet in your customer’s pocket”. mCommerce capabilities can include: offers/deals/coupons, catalogues, store information, payment transactions, ticketing, rewards/loyalty programs, etc.

Analytics: In the context of MAaaS, analytics refers to mobile application app store downloads, app store posted user reviews, and app store category rankings.

App Stores: An application store (sometimes also referred to as an app store, app marketplace, or variations) is a type of digital distribution platform for software, often provided as a component of an operating system on a personal computer or mobile device. Application stores typically take the form of an online store, where users can browse through different categories and genres of applications (such as for example, productivity, multimedia, and games), view information and reviews of then, purchase it (if necessary), and then automatically download and install the application on their device. Some application stores may also include a system to automatically remove an installed program from devices under certain conditions, such as to protect the user against a malicious program. MAaaS supports deployments to Apple, Google app stores. MAaaS support for Microsoft and Blackberry app stores is available if necessary but is not actively pushed due to low market sizes for those devices.

Beacons: Beacons are small physical devices (as small as a quarter), which broadcast a radio signal that can be detected by smartphones. Note that “beacon” and “iBeacon” terms are often used interchangeably. iBeacon is an Apple specific implementation of a beacon. BLE (Bluetooth Low Energy) is often used in reference to beacons and refers to the radio signal that the beacons transmit. Note that beacons are transmitting only devices, signaling a unique ID. Purple Forge MAaaS apps will detect beacon broadcasts and take action based on knowing the unique ID of the beacon.

Venue proximity marketing: Geo-fenced-triggered or beacon-triggered marketing, associated with the venue, e.g. Stadium or Retail Mall.

Tenant proximity marketing: Geofenced-triggered or beacon-triggered marketing, associated with a specific tenant of a venue, e.g. store, restaurant, business.

Social Sharing: Sharing information (e.g. text and website links) usually using Facebook, Twitter, Google+, LinkedIn and eMail.

Mobile web: The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, usually a smartphone, connected to a mobile network or other wireless network.

Mobile website: A website that is optimized for display and access by smartphone users.