What is UI and UX?

The User Interface (UI) is what users see and interact with in a mobile app and includes things such as layout, colors, typography, buttons, icons, etc..  

User experience (UX) is defined as a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.  Many factors can influence a user’s experience with a mobile app including: user’s state and previous experience, system properties, and the usage context (situation, mobile device, data network performance, language).

Purple Forge’s Mobile Apps as a Service provides a range of custom theme-able user interface options that have been proven, and fine-tuned, over hundreds of app deployments to provide an effective user experience.