When and Why Do People Use Mobile Apps?

Posted by Brian Hurley on May 23, 2014 in Blog

How people use mobile apps depends to a large degree on the type of app.  For instance, some apps such as Municipal City Apps often become part of the users daily routine:

dailyroutine

Other apps such as a Municipal Road Conditions App, will see steady daily usage, but will experience extremely high usage levels during the onset and for duration of a weather event:

weathersensitive