Are Push Notifications Effective for Community Engagement?

Posted by Brian Hurley on May 23, 2014 in Blog

Push notifications are an extremely effective tool to compliment and extend community communications as discussed in this previous post on “Crisis Communications” in terms of improving immediacy, extending reach and accessibility.  However the question is often – how do push notifications impact engagement?

Our experience has been that push notifications amplify steady-state engagement levels by a factor of 10 times or more.