Canadian Internet use is shifting from “PC” to mobile and tablet (and multiscreen)

Posted by Brian Hurley on May 19, 2014 in Blog
  • Leading mobile usage include social networking (#2), search (#3), instant messaging (#4) and local/world news (#6)
  • 57% of mobile users conduct web searches on their devices
  • We’re watching 33% more video than in 2012, likely due to an increase in 3G and 4G (LTE) service.
  • 75% of Canadians own a smartphone. Android leads (44% share), iPhones (35%) and RIM (15%).
  • Mobile social networking up 25% each month, and up 23% for “almost every day” use.
  • Tablet ownership increased 36%. Apple dominates (55%), Android (37%) and Blackberry (10%).
  • 31% of smartphone owners and 35% of tablet owners use their device while watching television.
  • The same person will use different devices at various times during the day.
  • “Smartphones rule our mornings. Desktops rule our days. Tablets rule our evenings.”

Reference: Digital public affairs view of Comscore’s 2014 Digital Future in Focus report