The City of Calgary publishes a pathway & bikeways map that identifies pathways, bikeways and trails within Calgary. The map is available in paper, electronic, interactive formats.
In 2011, Calgary introduced a mobile app version to go green, reduce print costs and to increase accessibility of the map.
The new app provides a convenient and efficient way for Calgarians to navigate the pathway and on-street bikeway system and also provides an environmentally-friendly means to do so.
The app features include detour routes/closures, safety messages, information about parks and links to Twitter and Facebook.
Brian Hurley of Purple Forge was proud to be a member of the project team!
In April, nearly half (48.7%) of smartphone owners in the U.S. were between the ages of 25 and 44, with those in the 25-34 year old demographic making up the largest segment of the smartphone population representing 27.2% of owners. While younger users between the ages of 13 and 24 represented nearly one fourth of all smartphone owners (23.8%).
Ref: Comscore, June 2011
A new study released from Ipsos Reid reveals that North American marketers continue to focus and increase efforts on digital marketing with spend levels in social media, mobile, search and email marketing all expected to increase.
According to Steve Levy, President of Ipsos Reid, and principle author of the study, principles driving best practice in digital marketing continue to mirror best practices in traditional marketing. Be consistent, be relevant and know your audience.
Ref: Ipsos, November 2011
According to Ipsos Inter@ctive Reid Report, three-in-ten online Canadians (31%) now own a smartphone, an increase of over 50% since previously measured in the spring of 2010. And as ownership rises, so too does usage, with smartphone owners spending an astonishing 17.3 hours per week using their device.
“For several years, smartphone growth was incremental at best, but in 2011, it’s been exponential” says Steve Mossop, President with Ipsos Reid’s Western Canada practice.
Not surprisingly, smartphone ownership is significantly higher amongst younger Canadians; in particular, 46% of those online Canadians aged 18 to 34 own a smartphone, and their usage (20.6hrs/week) is significantly higher than older Canadians.
The majority of smartphone usage (54%) is for activities other than talking.
Ref: Ipsos, May 2011